UX Design • Growth
Accelerating first time engagement through onboarding
Led the design of an onboarding experience designed to increase first time engagement. I partnered with product and growth stakeholders to create an activation experience that connected member intent to immediate action.
Context
Headspace's employer-sponsored members were successfully enrolling in the product, but many never completed a meaningful activity after activation. This created a gap between member acquisition and member engagement, limiting both retention and the value delivered to customers.
Problem
Enrollment was being treated as the end of the journey rather than the beginning. Although members successfully activated their accounts, many failed to take a meaningful action inside the product.
Solution
I redesigned the end-to-end onboarding experience to better connect members' intentions with meaningful action. Rather than treating onboarding as a series of questions, I reframed it as the beginning of a member's wellness journey. By guiding members from goal-setting to their first session within the same flow, the experience reduced time-to-value, increased opportunities for first-time engagement, and helped establish the foundation for long-term habit formation.
꩜ More to come… ꩜